Midwife For Life
About Midwife For Life
Rachael is a stay at home Mum, but previously worked in the NHS and saw a lot of women who didn’t know what was happening to their body during labour - this lead to them feeling scared and unable to make the right decisions themselves and their baby. From this Midwife for Life was born to empower and educate women on their pregnancy journey, alleviating the feelings of anxiety and fear. Rachael needed a brand that was 'fabulous' and not too 'girly' but also focused on the woman, rather than the baby. Then she needed a website that would sell her services, automate bookings and generate leads, as well as a launch campaign.​
My Challenge
Design a brand that was 'fabulous', not 'girly' and focused on the woman, not the baby
Create a website that showcases the beneifts of a private midwife
Automate as much as possible so Rachael could save time
Create a launch campaign for the website
My Solution
Use bold contrasting colours for the brand, with a cirle as the motif for 'life cycle'
Make the homepage all about the private midwife service, so people immediately understand what she does
Give in-depth detail of the services provided and make the sales funnel short and automated
Create a lead magnets and social media advert templates for when the website is finished
My results
A strong feminine logo, with bold colours and a gold motif for a fabulous look
Simple brand aware website to explain the benefits and services available
Easy to use booking system and clear call to actions, for short sales funnels
Suggested a promotional discount on all upcoming classes, as well as a paid for lead magnet, which was designed by myself
