Your Business Design Synergy
the interaction of two or more elements to produce a combined effect greater than the sum of their separate effects
This visually represents what you do and who you do it for - it makes you unique, memorable and recognisable.
It will speak to your ideal client subliminally and all elements of your brand are there for a reason, with the psychology behind each element being carefully considered - from colours, to typography, to shape, to composition and tone.
Carry this through all aspects of your business, including marketing, client interaction and networking.
This the biggest marketing tool of your brand - make it very clear what you do, who you do it for and why you are the best.
BLOG - be generous with your knowledge and people will trust you as an expert. Also repurpose this content over social media to generate leads.
NEWSLETTER - update your current mailing list with your latest news and offers. By using email marketing you can add links to drive traffic back to your website.
This is where it gets fun for you to add some personality to your business brand and update your audience on a daily basis
Repurpose all aspects of your website: what you do, who you do it for, why you are good at it and also share snippets of tips and advice from your blog or latest business offers from your newsletter.
Always include your contact details and invite people to contact you, as well as links back to your website for traffic and lead generation.
This is where you cover all other platforms of marketing (flyers, brochures, business cards, emails) with your brand. Including your website address and social media handles will generate leads, drive traffic and grow your audience.
PROMOTIONS / CAMPAIGNS - when you are promoting a special offer or launching a new campaign, create a digital version of all hardcopy materials to be used over social media, email marketing and your website.