Planning A Successful Launch in 5 - 4 - 3 - 2 - 1

Whatever you are launching (i.e. a new business, product, service, course, promotion or book), you have to plan for it to give yourself the chance to be successful.

If a launch hasn't been successful it's not because what you're offering is rubbish - well, it might be but that's a different conversation - it's more likely because you've missed the principles of planning a launch:

  • Know your target market

  • Know you target sales

  • Know your timeline

  • Know your marketing content

But before you launch anything you need to know that there's a market for it, so test the water - see what people want and what you like to do because at the end of the day it's got to make you money.