Red Stilettos

About Red Stilettos

To provide women in business with a luxury, high-end Virtual Assistant service which supports them in their personal life. Natasha wanted to run an agency of quality virtual assistants who would be hired out to millionaire business women. Her clients will have mastered the art of delegation and outsourcing for their business but now need support in their personal life admin. Natasha wanted to move her business to the next level and have a high-end ticket price tag.

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My challenge

  • Create a luxury brand identity to represent her high-ticket message 

  • Design a high-end website for maximum lead generation

  • Incorporate brand photography into the design

  • Provide example templates for Instagram Posts to launch her message

My solution

  • Use the correct colours and typography to represent a high-end, professional and feminine service

  • Five variations of logo (Icon, Stacked, Horizontal, Social banner and Single)

  • Design a clean and simple website with a user experience that meets the expectations of a busy lifestyle

  • Created awareness content for their social media 

My results

  • Logo represents 'femininity' from the script font, 'passion and professionalism' from the red and black colours, plus 'balance' in life and work from the grey

  • Clean, simple and user-friendly website design

  • Incorporated brand photography, logos and an designed infographic into site

  • Social media graphics and awareness design template

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