Do you want more clients?
Does the Pope shit in the woods?, I hear you ask .. (I don't think he does but enough of that - )
Gaining more clients starts with attracting more of your target market. If you don't keep attracting your target market, you won't gain new clients and you won't have a steady stream of income.
So how do you attract your target market? You create 'Awareness' content.
This is the type of content that will reach the people who don't know you exist yet (i.e. your 'cold' audience).
It's essentially answering the FAQs that your target market will search for on Google that relates to your business. The more specific and niche you can be, the better because you know how your ideal client feels and therefore predict things they will search for. Plus niching (being specific) also means you will naturally use longtail keywords in your content, which are important for organic SEO and getting found.
TIP: Don't use industry jargon - talk like an actual person and phrase it exactly as your ideal client would, otherwise your content won't organically get found.
**NICHING is so important for a small business owner because people will find you more easily, as explained above. If I just called myself a 'Web Designer' online, I'd be competing with every web designer in the world but I'm known as a 'Wix Web Designer'**
How to Get Found Online
Once you have created your Awareness content and answered your target markets top questions, put them onto your website in a Blog - this will boost your SEO, drive traffic to your site and establish yourself as an expert.
You can also repurpose this brilliant content over social media. Double win!
With this in mind ..
Awareness Content Ideas
How you get found online is all about how you word the title of your blog post. Here are 15 template titles that will help you get started and give you inspiration on a blog post topic.
The content you can create with these title starting points is endless and can equate to numerous blog posts per month, on your website and repurposed over social media:
1. How To .. if .. ?
For example:
How to start a business if you have a new born baby
2. How much does it cost ..?
For example:
How much does it cost to design a Wix Website?
How much does it cost to create a logo?
3. Should you .. or ..?
For example:
Should you use a Wix or Wordpress for your web design?
4. How often should ..?
For example:
How often should I post awareness content on my blog?
5. The surprising reason ..
For example:
The surprising reason Mums start their own business
6. The best ..
For example:
The best way to set up your Wix web design from scratch or
The best thing about using quotes on social media or
The best businesses for Mums to go into whilst looking after a child
7. How long does it take ..?
For example:
How long does it take to design a Wix website?
8. Why you ..
For example:
Why you need a niche as a small business owner or
Why you should use Wix to design your website or
Why you have more than one logo variation
9. Signs ..
For example:
Signs your client is a time waster or
Signs it's time to start a blog or
Signs Instagram content is not working for you
10. The real reason ..
For example:
The real reason people hire a Wix web designer
11. Things not to say ..
For example:
Things not to say when a client gives you negative feedback
12. The .. questions to ask ..
For example:
The top 5 questions to ask your website designer
13. Should you .. if .. ?
For example:
Should you start a business if you are a Mum with a baby?
14. How can I tell if .. ?
For example:
How can I tell if my current Wix web design is user friendly?
15. What do I do if .. ?
For example:
What to do if I don't like my brand?
WHAT NOW?
If you like what you've just read, this is your personal invitation to join my newsletter mailing list for more tips and advice about web designs, brand design, marketing and my honest experience on what it's like to be a small business owner ..
BIG KISSES
Claire x