Updated: Mar 18
Do you want to have more clients?
"Does the Pope shit in the woods?", I hear you ask ..
"I don't think so", I say, "but enough of that - "
Getting more clients starts with attracting your target market. If you don't keep attracting your target market, your business won't grow and you won't have a steady stream of income.
So how do you get new people to find you? You create 'Awareness' content.
This is the type of content that will reach the people who don't know you exist yet (i.e. your 'cold' audience).
It's essentially answering the questions that your target market will search for Google relating to your business, so the more specific and niche you can be, the better - because you will know the problems they experience and therefore predict things they will search for. Plus niching (being specific) also means you will naturally use longtail keywords in your content, which are important for organic SEO and getting found.
TIP: Don't use industry jargon - phrase it exactly as your ideal client would, otherwise your content won't organically get found.
**NICHING is so important for a small business owner because people will find you more easily, as explained above. If I just called myself a 'Web Designer' online, I'd be competing with every web designer in the world**
How to Get Found Online
Once your have answered the top questions you potential clients are asking, publish them in a Blog, Podcast or Video stream on your website. This will boost your SEO and drive traffic to your site.
So how much of your knowledge you should be giving away for free within these blog posts / podcasts / videos?
All. Of. It.
"BUT SURELY IF I GIVE EVETYTHING AWAY FOR FREE, NO ONE WOULD HIRE ME?", you cry!
Well .. If you think you're nothing without your knowledge, then you don't deserve your business.
(Stay with me)
It's all about adjusting your mindset: charge for your time, give your knowledge away for free.
No amount of step by step guides or trade secret articles will ever compare to the experience of working with YOU and having your direct involvement to fill in the blanks that your handouts don't. By sharing your knowledge as answers to solving your target markets problems, this will reach a much larger crowd and grow your audience quicker.
You are also demonstrating your skills and experience, so people will trust you much sooner - rather than saying:
'I have the answer to your problem - give me some money and I'll tell you ..'
By sharing your info you are being generous and authentic with your mission to support people.
I know it seems wrong and probably uncomfortable to give knowledge away - and perhaps you think people won't hire you if they have the info they need. Undoubtedly there will be some people who take the info and walk - but that's OK because it's one more person's life you have touched. They are now part of your warm audience, they are now convinced you are good at what you do and they will recommend you, if not buy from you in the future.
With this in mind ..
Awareness Content Ideas
Here are 15 post / podcast / video titles that will help you get started to create content that will get you found online. You will need to fill in the gaps because engaging content for your business can only be written by you, or someone who works closely with you.
The content you can create with these title starting points is endless, and can equate to numerous posts per month to be added to your website and repurposed over social media:
1. How To .. if .. ?
How to start a business if you have a new born baby
2. How much does it cost ..?
How much does it cost to start a business?
How much does it cost to create a logo?
3. Should you .. or ..?
Should you use a Wix or Wordpress for your web design?
4. How often should ..?
How often should I post awareness content on my blog?
5. The surprising reason ..
The surprising reason Mums start their own business
6. The best ..
The best way to set up your Wix web design from scratch or
The best thing about using quotes on social media or
The best businesses for Mums to go into whilst looking after a child
7. How long does it take ..?
How long does it take to design a Wix website?
8. Why you ..
Why you need a niche as a small business owner or
Why you should join the Salisbury Mums in Business Facebook Group or
Why you have more than one logo
9. Signs ..
Signs your client is a time waster or
Signs it's time to start a blog or
Signs Instagram content is not working for you
10. The real reason ..
The real reason people hire a Wix web designer
11. Things not to say ..
Things not to say when a client gives you negative feedback
12. The .. questions to ask ..
The 5 questions to ask your website designer
13. Should you .. if .. ?
Should you start a business if you are a Mum?
14. How can I tell if .. ?
How can I tell if my current Wix web design is user friendly?
15. What do I do if .. ?
What to do if I don't like my brand?
Remember that people need to have contact with you a number of times before they buy from you - and sometimes it can take a year from someone hearing about you, to buying from you - so get started now on your Awareness content and start reaching new people today.