Updated: 3 days ago
Who doesn't want to find more ideal clients? Who doesn't want to grow their reputation, online audience and mailing list?
But how do you get new people to find you?
To widen your audience and attract more of your target market, you need to create 'Awareness' content. This is the type of content that your target market will search for Google, so the more niche you can be about your long tail keywords, the better.
You need to create the exact type of topic / question / struggle that your target audience will be searching for and you need to use the same language they will use when they type it into Google - so no jargon.
No pressure then.
Are you charging for things you should be giving away for free?
How much of your knowledge you should be giving away for free?
ALL. OF. IT.
"But surely if I gave everything away for free, no one would hire me?" I hear you say. Well ...
If you think you're nothing without your knowledge, then you don't deserve your business
Stay with me.
It's all about adjusting your mindset: charge for your time, give your knowledge away for free.
No amount of step by step guides or trade secret articles will ever compare to the experience of working with YOU and having your direct involvement to fill in the blanks that your handouts don't. By sharing your knowledge as answers to solving your target markets problems, this will reach a much larger crowd and grow your audience quicker.
You are also demonstrating your skills and experience, so people will trust you much sooner - rather than saying:
'I have the answer to your problem - give me some money and I'll tell you ..'
By sharing your info you are being generous and authentic with your mission to support people.
I know it seems wrong and uncomfortable to give knowledge away - and perhaps you think people won't hire you if they have the info they need, and there will undoubtedly be some people who take the info and walk - but that's OK because it's one more person's life you have touched. They are now part of your warm audience, they are now convinced you are good at what you do and they will recommend you, if not buy from you in the future.
With this in mind ..
Awareness Content Ideas
Here are 17 article / post / video titles that will help you get started to create content that will get you found online - all you have to do is fill in the blanks with relevant topics from your industry. The content you can create here is endless and can equate to numerous posts per month to be added to your website and social media:
How To .. if .. ?
How to start a business if you have a new born baby
How much does it cost ..?
How much does it cost to start a business?
Should you .. or ..?
Should you use a Wix or Wordpress for your web design?
How often should ..?
How often should I post awareness content on my blog?
The surprising reason ..
The surprising reason Mums start their own business
The best ..
The best way to set up your Wix web design from scratch or
The best thing about using quotes on social media or
The best businesses for Mums to go into whilst looking after a child
How long does it take ..?
How long does it take to design a Wix website?
Why you ..
Why you need a niche as a small business owner or
Why you should join the Salisbury Mums in Business Facebook Group or
Why you have more than one logo
The best ..
The best social media platform to be in 2021 or
The best free tool for graphic design or
The best way to network in lockdown
Signs your client is a time waster or
Signs it's time to start a blog or
Signs Instagram content is not working for you
The real reason ..
The real reason people hire a Wix web designer
Things not to say ..
Things not to say when a client gives you negative feedback
The .. questions to ask ..
The 5 questions to ask your website designer
Should you .. ?
Should you start a business if you are a Mum?
How can I tell if .. ?
How can I tell if my current Wix web design is user friendly?
What do I do if .. ?
What to do if I don't like my brand?
How much does it cost ..?
How much does it cost to create a logo?
Frequently asked questions from your clients ..
[This one is all you ..]