If you've started a new business, you'll be wondering how to get your first clients. Or perhaps you already have a business but you're second guessing where your next clients will be coming from .. ?
Well, for a start you should:
1) make sure you have narrowed down your target market and hang out where they hang out
2) be marketing the hell out of your shiny new business with your fabulous brand
3) and tapping into your warm / hot audience
Generic advice aside, it's always comforting to hear from a real person and EXACTLY how they got their first clients. I've been going for 18 months now, and this is how I got - not just my first 5 clients - but most of my clients to date (excluding my social media clients and current unfinished web / brand design projects)
Wild Kingfishers Preschool - this was my son's preschool (Brand and Web Design)
Mindful Bakes - I responded to their Facebook enquiry for a Web Designer (Web Designer)
Salisbury Clutch Centre - Wild Kingfishers Preschool recommended me (Brand and Web Design)
Vortex Coaching - this business is run by my son's gymnastics teacher (Web Redesign)
Red Stilettos - saw my Blog post about Brand Identity in a Facebook business group (Brand and Web Design)
Automate Queen - met through networking with Red Stilettos (Web Design)
Midwife For Life - found me via Facebook when I was running a promotion (Brand and Web Design)
Safer Horizons - current client recommended me (Brand and Web Design)
Happy Hearts - we are patients at the same dentist and the dentist referred me (Web Design)
Beautifully Serene - someone recommended me on a Facebook business group (Brand and Web Design)
Charlie Faulkner - Red Stilettos recommended me (Web Design)
15 Mile Foodie - found me via LinkedIn (Web Redesign)
Unicorn Clean - found me via Facebook (Web Design)
Active City - previous client, Vortex Coaching, starting a second business (Web Redesign)
Begin Again Warriors - I responded to their Facebook enquiry for a Brand Designer (Brand)
Dress Into Art - found me via Google search (Brand and Web Design)
Lavender Blue - I responded to their Facebook enquiry for brand designer (Brand and Web Design)
Manx Enduro - found me via LinkedIn (Web Appraisal)
Butterfly Holistic - I responded to their Facebook enquiry for a Web Designer (Brand and Web Design)
Rachel Wannerton - I responded to their Facebook enquiry for a Web Designer (Web Redesign)
Handmade by Heather - found me via Instagram when I was running a promotion (Brand and Web Design)
Dinton Preschool - Midwife For Life recommended me (Brand and Web Design)
Marshmallow - previous client, Midwife For Life, starting a second business (Web Design)
Little Bean Baby - current client for my Social Media service (Web Redesign)
Luminous Dog Training - found me via LinkedIn (Brand and Web Redesign)
Millie, Molly Mandy's - I responded to their Facebook enquiry for a Brand Designer (Brand)
Sarah Deno Consulting - mutual business acquaintance referred me (Brand and Web Redesign)
Harrington's Hair & Beauty - found me via Facebook (Web Redesign)
Alison Van Haeften Nutrition - found me via LinkedIn (Web Appraisal)
Salish Sea Stones - found me via Facebook when I was running a promotion (Brand and Web Design)
Positive Approach Dog Training - Luminous Dog Training recommended me (Brand and Web Design)
This blog post has shown what works and where my clients come from (basically the 101 of marketing!). So can you see the trend in how I've got my clients?
1) My target market is focused on small business owners in my home town of Salisbury, Wiltshire - instead of trying to conquer the whole world at once - therefore networking has been my best friend: I love to tell people about my business and what I do (even when I'm in the dentists chair!), so the word spreads.
2) I consistently cover the main social media platforms of Facebook, Instagram and LinkedIn for my marketing and use them for finding leads.
3) I cherish my current and previous clients because this is where the true success of my business lies.
Don't think for one second that I had planned this strategy from the beginning - like most successful things, it all happened naturally. And don't think that it's been easy - there have been enquiries that went nowhere during this time and my business has ebbed and flowed dramatically.
I hope this gives you inspiration for finding your next client, my darling - NOW GO GET THEM!!
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