Updated: May 16
Summing up what you do for a living and who you do it for sounds nice and easy, doesn't it?
But have you given yourself a fancy title with a fluffy synopsis, leaving potential clients unclear of what it is you really do? Or have you gone the other way and been too generic, pigeon-holing yourself so potential clients aren't aware of all the awesome things you do?
Take the time to create your marketing pitch or 'Elevator Pitch' to use throughout your marketing to make it clear what it is you do and how you do it for. Pop this on your website homepage, marketing materials, advertising, social media profiles and use at networking events.
TIP: You will need to look at specialising your service / nailing your niche to make this work for you.