What EXACTLY do you do for a living?

Summing up what you do for a living and who you do it for sounds nice and easy, doesn't it?


But have you given yourself a fancy title with a fluffy synopsis, leaving potential clients unclear of what it is you really do? Or have you gone the other way and been too generic, pigeon-holing yourself so potential clients aren't aware of all the awesome things you do?

Take the time to create your marketing pitch or 'Elevator Pitch' to use throughout your marketing to make it clear what it is you do and how you do it for. Pop this on your website homepage, marketing materials, advertising, social media profiles and use at networking events.


TIP: You will need to look at specialising your service / nailing your niche to make this work for you.

 

What's your problem?


I get frustrated with the marketing angle: "what 'problem' do you 'solve' for your clients?" because I offer Wix website designs, so I suppose that my target market's problem is that they don't have a Wix web design .. ?


That's not a sexy marketing angle.


"Sell The Holes, Not The Drill"


I'm giving you a different approach to find your marketing angle in 3 easy steps.


What does your client's life look like after they have spent money with you?

STEP 1. List the features your business that will attract your target market

STEP 2. Then list how these features translate into benefits and effect your client going forwards

STEP 3. Sell all the things in step 2


Take my web design service, for example -


FEATURE: set up for SEO | BENEFIT: get found online

FEATURE: set up for lead generation | BENEFIT: make money and grow mailing list

FEATURE: Intuitive design for excellent user experience BENEFIT: client can find info easily

FEATURE: showcases brand | BENEFIT: looks beautiful and personal to business

FEATURE: thorough info in an organised layout | BENEFIT: clients will find everything they need


This is a much better selling angle and a more succinct way of nailing your marketing pitch. Now let's put this into your marketing pitch or "Elevator Pitch" ..

 

Your Marketing Pitch in 4 Easy Steps


1. TITLE


Nice and easy, exactly what is your industry title? No fluff, no nonsense.


For example: Wix Website Designer

 

2. WHO ARE YOU DOING IT FOR (TARGET MARKET)


Once you have specialised / niched your service, you will know you have a market for it, so then hone your market to the people you like working with and / or the people you have noticed gravitate towards you the most.


For example: Female Business Owners in Salisbury who are starting up or refreshing an online business

 

3. WHAT IS IT YOU DO (YOUR OFFER)


Go back to the features of your service and put them into a sentence.


For example: I create Wix websites that showcase businesses in an organised and intuitive design, that is set up for SEO and lead generation

 

4. WHAT IS IT YOUR MISSION (THE RESULTS FOR YOUR TARGET MARKET)


Now go back to the benefits for your clients and make them into your mission.


For example: Helping female business owners have a beautiful website that showcases their brand and business to serve their clients better and get found online, make money from their website

 

Marketing Pitch


Put it together and what have you got ..


For example: I am a Wix Web Designer for female Business Owners in the Salisbury area who are starting or refreshing an online business. I create Wix websites that showcase businesses in an organised and intuitive design, that is set up for SEO and lead generation, helping them have a beautiful website that showcases their brand and business to serve their clients better and get found online, make money from their website.


Can you see that when you are to the point about what you do, you naturally use longtail keywords.


Nice.

 

Your Headline


The next move to make your marketing really coherent is to come up with your headline to use after your name, on your business card, LinkedIn profile and website.


This is going to be tricky but your headline should:

  1. Say what it is you do

  2. And who you do it for

  3. Include the benefits

  4. In 10 words or less

For example: Designing beautiful and organised Wix websites for female Business Owners

 

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