Brand Identity Checklist

If there's one thing that makes you stand out from your competitors and attract your ideal client: it's your Brand. So it has to be as unique as you are.


Your Brand Identity is the visual elements that represent your business, i.e. the colours, fonts, shapes and logo. This should be represented in all of your marketing, so it needs to be strong (unique, recognisable, memorable).

 

Before you start creating your Brand Identity design, I have a checklist of things you will need to prepare you mentally and emotionally. If you think I've suddenly gone a bit weird, remember that this is a visual representation of everything your business is about, so it has to evoke the right emotions in your target market.


Getting yourself in the right frame of mind will help focus your creativity.


So create a brand that you love and that is personal to you - forget industry stereotypes and don't think that there are colours or fonts that are off limits - because this will give your design an edge and your vibe will come from the heart.


Let's begin .. and remember this is not a test and there are no right or wrong answers - it's all about what comes from the heart.

 

1. DESCRIBE YOUR BUSINESS

What reputation and vibe do you want your business to be known for - describe it in 5 powerful words


For example: mine are Funky, Creative, Super Friendly, Enthusiastic and Organised.



2. DESCRIBE YOURSELF

You are the Unique Selling Point in your business because you are the one thing that your competitors don't have.


So, what are you like as a person - what is your vibe, attributes, strengths and weaknesses? Ask your friends and family, what words they would the use to describe you and then choose the top 5.


This will then need to come through in your design and the way you write your content because you need to relate to your target market on a personal level.



3. FIND YOUR NICHE

Define your business by the following categories:

  1. Category - what industry

  2. Sub Category - categorise yourself within your industry

  3. Location - do you have a physical address or are you online (worldwide)

  4. Audience - what demographic of people (age, gender, location)

  5. Price - are you budget or high end

  6. Quality - are you no frills or do you check every last detail

  7. Values - what political, ethical and religious view points relate to your business

  8. Personality - what are you like as a person, what is your vibe and attributes

Some of these will be more appropriate than others but try to narrow your niche in these different ways and see what applies and works for you. There are no right or wrong answers.


Check out my blog post on Why You Shouldn't have a Niche ..



4. WHICH COLOURS DO YOU LOVE?

It's important that you love your brand, so choose colours you love and eliminate those you hate.



5. WHICH SHAPES, PATTERNS AND TEXTURES DO YOU LIKE?

Do you like geometric shapes, animal imagery, seaside themes or Art Deco era .. it's your brand so whatever floats your boat.



6. OTHER BRANDS FOR INSPIRATION

Research other brands / logos within your industry and also in general to get a feel of what you love and hate. This gives you inspiration and also narrows down how you would like you brand design to look.



7. YOUR STORY

The story behind why you started your business is incredibly important to the passion and love within your brand. Go back to the moment you decided that the world needed your business and why you are doing this.

 

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Big hugs

Claire xx


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